How To Create Right Content Strategy For Startups
According to a survey, 65% of smartphone users when search on search engines, they look up for the most relevant information, first of all, irrespective of the website’s features.
Being a startup, for having a vigorous content marketing strategy is important to generate leads and traffic towards your brand. It doesn’t matter on which digital gadget the customer is searching, your customers need to see your brand. The worth of your brand should be properly visible. You need to develop your content as per your targeted customers. Below lay a few tips for creating a killer content: –
What’s Your Brand’s Target Market?
You must always create content keeping your target market or target audience in mind. You need to develop content that would be proven useful for your potential customers. Particularly, for startups aiming to go worldwide, we must understand that their taste & preferences of content differ from place to place. Analyze your new market challenges beforehand. Ask questions like – What does my market need? How much are they wanting to spend? What is the solution to their problems?
Blog posts are a good start for displaying elaborative content that allows your customers to listen directly from you. You can try to persuade your target audience or potential customers to purchase your product/services by sharing useful features on your blog. Chances are, false content would decrease the goodwill or reputation of your company
Where Will You Create Content?
You have potential customers waiting for you out there. How will you reach them? Listing down the digital platforms won’t help you in reaching your targeted customers.
Firstly, knowing your audience is an essential part of developing a content strategy, analyzing their views, researching under which digital platforms does your target audience comes under- Facebook? Twitter? Instagram? LinkedIn?
Social media is a good starting point for startups. It is projected that around 95% of adults (aged 18-34) are likely to follow a brand through social media sites. Depending on your target audience, regular posting content may assist you in gaining potential customers.
Blogging is yet another type of content that can be very educational for customers as they would get to learn about your brand or product. It’s estimated that an organization’s blog receives around 97% sharing links on their website. EBooks, white papers, slide share presentations, etc. are other well-known platforms for developing easy and vast content.
How Can You Make Your Content Target Your Customers Easily?
While developing content, remember the search intent. Search intents are words or phrases which are searched by audiences in general.
You can utilize this strategy by researching specific keywords that your consumers are likely to search. Keywords can be utilized in blogs in many forms such as H1, H2 & H3 tags, meta descriptions, etc. Interpreting keywords and search intent would not only help you build better content but also what your customers are really looking for.
Your developed content would be proven as a great success when it would be shared or referred to other people by the visitors. Hence, staying updated with routine posting on all digital platforms would critically expand your brand’s word of mouth digitally.
Proper use of images, tone, words, phrases throughout content development is important while appealing towards target customers and potential clients. Organizations that can implement well-strategized content are highly bound to see an increase in their website traffic and social traffics and ultimately an increase in sales.